KEEN's Team Turns An Idea Into An Enterprise
Keen's team of functional experts share a long-standing alignment of best practices and experience bringing products to market. This leads to accelerated returns and reduced risk.
“KEEN has the integrated toolset to take an early-stage company and accelerate growth - managing risk and maximizing potential.”
Vintage Italia Veggie Pasta Chips about to be shipped to retailers
MANUFACTURING, scalability & supply chain expertise
Unlike many investment firms, we've built and owned state-of-the-art manufacturing facilities and mapped out supply chains with trusted partners. When appropriate, we've partnered with co-packers for scalability and speed-to-market capabilities.
The KEEN team has experience from formulation to fulfillment of CPG products.
Chris Orland & Adam Cohen discuss product positioning in the grocery channel
SPEED-TO-MARKET Competitive edge
Innovation is wonderful. Most early-stage companies are great at innovation. Speed, however, is their biggest challenge. Competitors are innovating too. Companies with agility and swiftness create brands that thrive.
KEEN creates speed-to-market as a competitive advantage, using business and marketing integration and leveraging outsourcing to quickly generate revenue and sustainable market share.
Retail MARKETING
KEEN has recognized expertise in moving product off of the shelf at retail. Our team utilizes consumer insights to understand the shopper's perspective and build effective programs. We create and invest in retail marketing programs that include promotional planning, couponing, trial strategies and specialized packaging.
“The team at KEEN knows the major retailers and where they need to fill a niche.
Our group puts that knowledge to work for our portfolio of companies.”
The KEEN sales & broker team works with major retailers
Retail & industry relationships
The team at KEEN has strong relationships with major national retailers in a range of categories. From big box, to club, c-store, drugstore, grocery, specialty, online stores - and even airlines - KEEN has the ability to grow sales revenue and introduce impact-related products to consumers everywhere.
Adam Cohen & Danica Lindstrom review marketing projects
Consumer Marketing & Digital Strategies
Third party endorsements for our companies' products is an important part of their success. We understand the value of seeing and hearing our products on broadcast, print and digital media.
KEEN's marketing team brings a diversified skill set to the table, across all applications of the marketing function, including public relations and digital marketing.