LANCE BASS TO APPEAR WITH KEEN GROWTH CAPITAL PORTFOLIO BRANDS AT WINTER FANCY FOOD SHOW BOOTH #6287, JANUARY 13 FROM 12:00PM TO 2:00PM
LANCE BASS ENTERS THE FOOD AND BEVERAGE MARKET WITH THE INTRODUCTION OF HIS NEW BEVERAGE LINE Just Add X (J.A.X.)
KEEN Growth Capital (“KEEN”), a leading impact investing fund focused on better-for-you food and wellness brands, today announced that Lance Bass will join many of its portfolio brands at the Winter Fancy Food Show in San Francisco at the Moscone Center. Mr. Bass will appear on January 13, from 12:00pm to 2:00pm at booth #6287. He will join KEEN portfolio brands Vintage Italia, O’DANG Hummus and The Jersey Tomato Co.
As a fan of the KEEN portfolio brands, Mr. Bass will be available for meet and greets, as well as photo opportunities in the KEEN booth. Mr. Bass will be tasting and talking about a number of new and delicious products from the KEEN portfolio brands during his visit.
Additionally, Mr. Bass is entering the food and beverage market, with the introduction of his new beverage brand, Just Add X (J.A.X.). This innovative new concept is a line of premium, high quality mixologist inspired premade mixes. This new product line is designed to simplify the mixing process by adding a spirit of choice, ice – then shake and enjoy.
Lance Bass is an acclaimed musician and television host and member of the iconic *NSYNC.