KEEN Embraces Better-For-You Foods With Stake In The Jersey Tomato Co.

By Simon Harvey

KEEN Growth Capital, a US investment fund focused on better-for-you foods, has bought a "material interest'' in The Jersey Tomato Co.

Orlando, Florida-based KEEN targets early-stage companies and promotes greater social responsibility in food nutrition, disease control and environmental awareness. Sauces and salsa maker The Jersey Tomato Co. was formed in 2015, and KEEN is taking the company forward under a rebranding initiative that will see its products on the shelves of retailer Kroger from this month, the fund said in a statement.

 Jersey tomatoes rule supreme in KEEN Growth Capital's plans.

Jersey tomatoes rule supreme in KEEN Growth Capital's plans.

Key for the company is the use of premium Jersey tomatoes in its products under the banner of "All Natural. All Jersey. All Good'', which encompasses farm fresh and natural, low-sodium recipes. New sauce flavours, a line of salsas and pizza sauces are currently being developed, while other products are in the pipeline for next year.

 All-new Ferarri red lids proclaim, "All. Natural. All Jersey. All Good."

All-new Ferarri red lids proclaim, "All. Natural. All Jersey. All Good."

"Kroger is a fantastic retail partner, who believes in the premium, better-for-you qualities of our products,'' said David Stoff, founder and CEO of The Jersey Tomato Co. "Thanks to Kroger, shoppers across the US will be able to enjoy the outstanding farm fresh flavour and naturally lower sodium sauces from The Jersey Tomato Co."

 Dave Stoff, Founder & CEO of The Jersey Tomato Co. 

Dave Stoff, Founder & CEO of The Jersey Tomato Co.