KEEN Growth Capital Investment Criteria

Early-stage companies must have these attributes:

  • Products in the better-for-you food and beverage, health or wellness spaces
  • Demonstrated market solution; potential category leader
  • Scaleable business model led by capable and passionate entrepreneur 
  • Achieved proof of concept, with revenues from $200K-$2MM
  • An addressable market greater than $300MM
  • Pro forma CAGR revenue of 100%-250%
  • Seed or Series A + majority ownership opportunity 
  • Cash flow provides profit optionality within 18 months
  • Comparables model a 6x-10x return in four years 
  • Sustainable competetive advantage and defenseable value proposition 
  • Clear path to upstream investment capital and strategic exit

We are happy to have a conversation with budding entrepreneurs, but as a rule we do not invest in start-ups. In addition to the above criteria, companies should have TTM of several hundred thousand dollars and a minimum current run rate of $1MM-$2MM.


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