KEEN Turns An Idea Into An Enterprise

KEEN has the integrated toolset to take an early-stage company and accelerate growth - managing risk and maximizing potential.
— Jonathan Smiga, Co-Founder & Managing Partner
Vintage Italia Veggie Pasta Chips about to be shipped to retailers

Vintage Italia Veggie Pasta Chips about to be shipped to retailers

MANUFACTURING, scalability & supply chain expertise

Unlike many investment firms, we've built and owned state-of-the-art manufacturing facilities and mapped out supply chains with trusted partners. When appropriate, we've partnered with co-packers for scalability and speed-to-market capabilities.

The KEEN team has experience from formulation to fulfillment of CPG products. 


Chris Orland & Adam Cohen discuss product positioning in the grocery channel

Chris Orland & Adam Cohen discuss product positioning in the grocery channel

SPEED-TO-MARKET Competitive edge 

Innovation is wonderful. Most early-stage companies are great at innovation. Speed, however, is their biggest challenge. Competitors are innovating too. Companies with agility and swiftness create brands that thrive.

KEEN creates speed-to-market as a competitive advantage, using business and marketing integration and leveraging outsourcing to quickly generate revenue and sustainable market share.


John Moran talks packaging

John Moran talks packaging

Retail MARKETING 

KEEN has recognized expertise in moving product off of the shelf at retail. Our team utilizes consumer insights to understand the shopper's perspective and build effective programs. We create and invest in retail marketing programs that include promotional planning, couponing, trial strategies and specialized packaging.

I know the major retailers.
I know where they need to fill a niche.
I put that knowledge to work for our brands.
— Jerry Bello, KEEN Growth Capital Founder & Partner

The KEEN sales & broker team works with major retailers  

The KEEN sales & broker team works with major retailers  

Retail & industry relationships 

The team at KEEN has strong relationships with major national retailers in a range of categories. From big box, to club, c-store, drugstore, grocery, specialty, online stores - and even airlines - KEEN has the ability to grow sales revenue and introduce impact-related products to consumers everywhere. 


Adam Cohen & Danica Lindstrom review marketing projects

Adam Cohen & Danica Lindstrom review marketing projects

Consumer Marketing & Digital Strategies 

Third party endorsements for our companies' products is an important part of their success. We understand the value of seeing and hearing our products on broadcast, print and digital media.

KEEN's marketing team brings a diversified skill set to the table, across all applications of the marketing function, including public relations and digital marketing.

KEEN marketers Adam Cohen & John Moran discuss retail marketing initiatives 

KEEN marketers Adam Cohen & John Moran discuss retail marketing initiatives